Laudon-traver Ec11 Ppt Ch06 Reviewed | Online Advertising

Please download to get full document.

View again

of 59
All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
Information Report
Category:

Documents

Published:

Views: 28 | Pages: 59

Extension: PDF | Download: 2

Share
Related documents
Description
network security
Transcript
  E-commerce 2015E-commerce 2015   Kenneth C. Kenneth C. LaudonLaudonCarol Guercio Carol Guercio TraverTraver business. technology. society. eleventh edition Kenneth C. Kenneth C. LaudonLaudonCarol Guercio Carol Guercio TraverTraver business. technology. society. Copyright © 2015 Pearson Education, Inc.  Chapter 6Chapter 6 E-commerce Marketing and dvertising E-commerce Marketing and dvertising ConceptsConcepts Copyright © 2015 Pearson Education, Inc.  Class DiscussionClass Discussion !ideo ds #hoot$ Click$ %uy  &hat advantages do video ads have over traditional banner ads'  &here do sites such as (ouTube )t in to a marketing strategy *eaturing video ads'  &hat are some o* the challenges and risks o* placing video ads online'  +o you think ,nternet users ill ever develop blindness/ toard video ads as ell' Copyright © 2015 Pearson Education, Inc. Slide 6-3  Consumers 0nline The ,nternet udience and Consumer %ehavior  lmost 123 45 million 7 8.#. households have broadband ,nternet access in 9:;  Groth rate has sloed  ,ntensity and scope o* use both increasing  #ome demographic groups have much higher percentages o* online usage than others  Income, education, age, ethnic dimensions Copyright © 2015 Pearson Education, Inc. Slide 6-4
We Need Your Support
Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

Thanks to everyone for your continued support.

No, Thanks