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  What Is E-commerce?  Use of Internet and Web to transact business  More formally:  Digitally enabled commercial transactions between and among organizations and individuals Copyright © 2015 Pearson Education, Inc. Slide 1-1  E-commerce vs. E-business  E-business:  Digital enabling of transactions and processes within a rm, involving information systems under rm’s control  Does not include commercial transactions involving an exchange of value across organizational boundaries Copyright © 2015 Pearson Education, Inc. Slide 1-2  Why Study E-commerce?  E-commerce technology is dierent more !o erful than !revious technologies  E-commerce brings fundamental changes to commerce  #raditional commerce:  Consumer as passive targets  Mass-mareting driven  !ales-force driven  ixed prices  #nformation asymmetry Copyright © 2015 Pearson Education, Inc. Slide 1-3  Eight Uni$ue %eatures of E-commerce #echnology &. Ubi$uity '. (lobal reach ). Universal standards *. Information richness +. Interactivity ,. Information density . ersonali/ation0customi/ation 1. Social technology Copyright © 2015 Pearson Education, Inc. Slide 1-4
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