Laudon-traver Ec10 Ppt Ch09 | Retail

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Chapter 9 Online Retail and Services
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  E-commerce 2014E-commerce 2014   Kenneth C. Kenneth C. LaudonLaudonCarol Guercio Carol Guercio TraverTraver business. technology. society. tenth edition Copyright © 2014 Pearson Education, Inc.Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall  Chapter 9Chapter 9 Online Retail and ServicesOnline Retail and Services Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall  Class Discussion Blue Nile Sparles !or our Cleopatra  #hy is selling $or buying% dia&onds over the 'nternet di(cult)  *o+ has Blue Nile built its supply chain to eep costs lo+)  *o+ has Blue Nile reduced consu&er an,iety over online dia&ond purchases)  #hat are so&e vulnerabilities !acing Blue Nile)  #ould you buy a -/000 engage&ent ring at Blue Nile) Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 9-3  #hat1s Ne+ in Online Retail/ 203452036  7obile co&&erce nearly doubles  Rapid gro+th in social co&&erce  Online retail still the !astest gro+ing retail channel  Buying online a nor&al/ &ainstrea& e,perience  Selection o! goods increases/ includes lu,ury goods  'n!or&ational shopping !or big8ticet ite&s e,pands  Specialty retail sites sho+ rapid gro+th  'ntegration o! &ultiple retailing channels Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall Slide 9-4
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