Laudon_MIS13_ch12.ppt

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Chapter 12 Enhancing Decision Making VIDEO CASES Video Case 1: FreshDirect Uses Business Intelligence to Manage Its Online Grocery Video Case 2: Business Intelligence Helps the Cincinnati Zoo Instructional Video 1: FreshDirect’s Secret Sauce: Customer Data From the Website  Instructional Video 2: A Demonstration of Oracle’s Mobile Business Intelligence App 6.1 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall Management Information Systems Chapter 12: Enhancing Decision M
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  6.1 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall   Enhancing Decision Enhancing Decision MakingMaking Chapter 12 VIDEO CASES Video Case 1: FreshDirect Uses Business Intelligence to Manage Its Online Grocery Video Case 2: Business Intelligence Helps the Cincinnati ooInstructional Video 1: FreshDirect!s ecret auce: Custo#er Data Fro# the $e%site Instructional Video 2: ' De#onstration o( Oracle!s Mo%ile Business Intelligence 'pp  12.2 Copyright © 2014 Pearson Education, Inc. Management Information Systems Chapter 12: Enhancing Decision Making ã Describe the dierent types of decisions and ho! the decision making process !orks# ã E$p%ain ho! information systems s&pport the acti'ities of managers and management decision making# ã E$p%ain ho! b&siness inte%%igence and b&siness ana%ytics s&pport decision making# ã E$p%ain ho! dierent decision making constit&encies in an organi(ation &se b&siness inte%%igence# ã Describe the ro%e of information systems in he%ping peop%e !orking in a gro&p make decisions more e)cient%y# *earning Ob+ecti'es  12. Copyright © 2014 Pearson Education, Inc. Management Information Systems Chapter 12: Enhancing Decision Making ã ,rob%em: *imited reso&rces and o&tdated metrics ã So%&tions: -se impro'ed statistica% ana%ysis to identify aordab%e. o'er%ooked p%ayers ã Demonstrates the &se of b&siness inte%%igence to optimi(e performance and keep costs %o! ã I%%&strates ho! information systems can pro'ide ad'antages for a %imited time Moneyba%%: Data Dri'en /aseba%%  12.4 Copyright © 2014 Pearson Education, Inc. Management Information Systems Chapter 12: Enhancing Decision Making ã /&siness 'a%&e of impro'ed decision making –Improving hundreds of thousands of “small” decisions adds up to large annual value for the business ã 0ypes of decisions: – -nstr&ct&red: Decision maker must provide  judgment, evaluation, and insight to solve problem– Str&ct&red: Repetitive and routine; involve denite procedure for handling so the! do not have to be treated each time as ne – Semistr&ct&red: #nl! part of problem has clear$cut ans er provided b! accepted procedure Decision Making and Information Systems
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