Laudon_MIS13_ch10

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MIS Ch 10 Edition 13
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  6.1 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall   E   -   commerce: Digital   Markets, Digital Goods Chapter 10 Video Cases Video Case 1: Deals Galore at Groupon Video Case 2: Etsy: A Marketplace and Community Video Case 3: Ford Manufacturing Supply Chain: B2B Marketplace  6.2 Copyright © 2013 Pearson Education, Inc. publishing a Management Information Systems Chapter 6: Foundations of Business Intelligence   10.2 Copyright © 2014 Pearson Education, Inc. Management Information Systems Chapter 10: E-commerce: Digital Markets, Digital Goods ã Describe the unique features of e-commerce, digital markets, and digital goods. ã Describe the principal e-commerce business and revenue models. ã Explain how e-commerce has transformed marketing. ã Explain how e-commerce has affected business-to-business transactions. ã Describe the role of m-commerce in business and the most important m-commerce applications. ã Describe the issues that must be addressed when building an e-commerce presence. LEARNING OBJECTIVES  6.3 Copyright © 2013 Pearson Education, Inc. publishing a Management Information Systems Chapter 6: Foundations of Business Intelligence   10.3 Copyright © 2014 Pearson Education, Inc. Management Information Systems Chapter 10: E-commerce: Digital Markets, Digital Goods ã Problem: Competing with other business models utilizing social and local commerce in group couponing; large number of competitors ã Solution: Get big quick to build a brand to prevent competitors from finding audience ã Demonstrates use of localization and social networking technologies in generating new business models ã Illustrates the difficulties many social networking sites have in showing a profit or monetizing Groupon ’s Business Model: Social and Local  6.4 Copyright © 2013 Pearson Education, Inc. publishing a Management Information Systems Chapter 6: Foundations of Business Intelligence   10.4 Copyright © 2014 Pearson Education, Inc. Management Information Systems Chapter 10: E-commerce: Digital Markets, Digital Goods ã E-commerce: Use of the Internet and Web to transact business. ã Began in 1995 and grew exponentially; still stable even in a recession. ã Companies that survived the dot-com bubble burst and now thrive. ã E-commerce revolution is still in its early stages. E-commerce and the Internet
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