Laudon_MIS13_ch09

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  6.1 Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall   chie!ing perational chie!ing perational E#cellence and Custo$er E#cellence and Custo$er Inti$acy% Enterprise Inti$acy% Enterprise pplicationspplications Chapter 9 Video Cases Video Case 1a: What Is Workday: Enterprise Software as a Service (Saas)Video Case 1b: Workday: Mobile Soltions for i!adVideo Case : Evoltion #o$ecare Mana%es !atients with Microsoft C&M ( '11)Video Case : Sinosteel Stren%thens siness Mana%e$ent with E&!  *pplications ( ''+) Instrctional Video 1: ,ara-s: Wearin% .oday-s /ashions with Spply Chain Mana%e$ent   &.2 Copyright © 2014 Pearson Education, Inc. Management Information Systems Chapter 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications ã escri!e ho !usinesses use enterprise systems to achieve operational excellence# ã Explain ho supply chain management systems coordinate planning$ production$ and logistics ith suppliers# ã escri!e ho customers relationship management systems help %rms achieve customer intimacy# ã Explain the challenges posed !y enterprise applications# ã escri!e the ne technologies used !y enterprise applications# &EA'(I() O*+EC,IVES  &.' Copyright © 2014 Pearson Education, Inc. Management Information Systems Chapter 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications ã -ro!lem: Volatile demand for chips$ long production lead times$ and manual planning processes ã Solution: System to forecast demand and reduce forecast planning time – SA- tools$ including advanced planning and optimi.ation /A-O0 system ã emonstrates use of technology to reduce costs$ increase sales$ and increase customer satisfaction ,echnology 1elps (vidia Anticipate the 2uture  &.4 Copyright © 2014 Pearson Education, Inc. Management Information Systems Chapter 9: Achieving Operational Excellence and Customer Intimacy: Enterprise Applications ã Enterprise Systems – Enterprise resource planning /E'-0 systems – Suite of integrated soft are modules and a common central data!ase – Collects data from many divisions of %rm for use in nearly all of %rm3s internal !usiness activities – Information entered in one process is immediately availa!le for other processes Enterprise Systems
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