Laudon MIS13 ch03 (2)

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  Information Systems, Information Systems, Organizations, and Organizations, and StrategyStrategy Chapter 3 VIDEO CASES Case 1: National Basketball Association: Competing on Global Delivery with  Akamai OS StreamingCase 2: ! an" Geo#$apping %elp a Small B&siness S&ccee" '2(()*Case +: $aterials %an"ling ,-&ipment Corp: ,nterprise Systems Drive Corporate Strategy .or a Small B&siness nstr&ctional /i"eo 1 SA0 B&sinessOne ,0: rom Or"ers to inal Delivery an" 0ayment  3.2 Copyright © 2014 Pearson Education, Inc. Management Information Systems Chapter 3: Information Systems, Organizations, and Strategy • Identify and describe important featres of organizations that managers need to !no" abot in order to bi#d and se information systems sccessf##y$ • Demonstrate ho" %orter&s competiti'e forces mode# he#ps companies de'e#op competiti'e strategies sing information systems$ • E(p#ain ho" the 'a#e chain and 'a#e "eb mode#s he#p bsinesses identify opportnities for strategic information system app#ications$ )earning Ob*ecti'es  3.3 Copyright © 2014 Pearson Education, Inc. Management Information Systems Chapter 3: Information Systems, Organizations, and Strategy • Demonstrate ho" information systems he#p bsinesses se synergies, core competencies, and net"or!+based strategies to achie'e competiti'e ad'antage$ • Assess the cha##enges posed by strategic information systems and management so#tions$ )earning Ob*ecti'es cont$-  3.4 Copyright © 2014 Pearson Education, Inc. Management Information Systems Chapter 3: Information Systems, Organizations, and Strategy • %rob#em: .ading brand, po"erf# competitors, techno#ogy costs • So#tions: – Cstomer data mining to impro'e cstomer intimacy, design sa#es /oors, imp#ement cstomer programs and promotions • Demonstrates I0&s centra# ro#e in de1ning competiti'e strategy 2i## Sears&s 0echno#ogy Strategy 2or! 0his 0ime  3.5 Copyright © 2014 Pearson Education, Inc. Management Information Systems Chapter 3: Information Systems, Organizations, and Strategy • Information techno#ogy and organizations in/ence each other – 4e#ationship in/enced by organization&s • Strctre • 5siness processes • %o#itics • C#tre • En'ironment • Management decisions Organizations and Information Systems
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