Evidencia 7 Act 8 Resumen Five Steps to Create a Marketing plan.docx

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Evidencia 7: Resumen Five Steps to Create a Marketing plan Para el desarrollo de esta evidencia debe: 1. Leer el Material de formación denominado Five Steps to Create a Marketing plan 2. A partir de esta lectura, se debe realizar un resumen sobre el mismo en inglés. 3. El resumen es de máximo 1 hoja. Esta evidencia debe enviarse en formato de Microsoft Word o PDF a través de la plataforma Virtual de Aprendizaje, así: 1. Clic en el título de esta evidencia. 2. Clic en Ex
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  Evidencia 7: Resumen Five Steps to Create a Marketing plan Para el desarrollo de esta evidencia debe:1. Leer el Material de formación denominado Five Steps to Create aMarketing plan  2. A partir de esta lectura, se debe realizar un resumen sobre el mismo eninglés. . !l resumen es de m #imo 1 $o%a.!sta evidencia debe enviarse en formato de Microsoft &ord o P'( a través dela plataforma )irtual de Aprendiza%e, as*:1.+lic en el t*tulo de esta evidencia. 2.+lic en !#aminar mi euipo - buscar el arc$ivo previamente guardado..'e%ar un comentario al tutor opcional/.0.+lic en !nviar.  MARKETIN ! AN Mareting plan is a part of an overall business plan t$at describesactivities involved in ac$ieving specific mareting ob%ectives it$in aset timeframe. A good plan conve-s -our compan-3s visión to target marets,customers and emplo-ees.4o create a good mareting plan -ou need 0 basic steps:1.5elesting t$e idea: it3s time to define t$e idea to develop,$ic$ s$ould state $o t$e final decisión as reac$ed and$-.2.6dentification of t$e target maret: in t$is p$ase of t$e planidentifies t$e target maret based on t$e facilities offered b-t$e liberalization process of t$e countr- it$in t$e frameorof e#isting trade agreements..!nvioronmental scan: it as to aspects, t$e first in t$ecorporate strateg- of t$e +ompan- performinginternationalization, $ic$ reflects t$e mission, visión policiesand ob%ectives of t$e +ompan-, $ic$ are vital for $eevaluation and control of it7 t$at ill be t$e development of t$emareting plan after t$is p$ase. 4. 4$e mareting mi# is a buseiness tool used in mareting. t$emareting mi# $ic$ s$ould raise t$e strateg- for eac$ of t$eP3s Price, product, promotion and place.
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