Differences Between Qualitative and Quantitative Research Methods

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Differences Between Qualitative and Quantitative Research Methods
  Qualitative MethodsQuantitative MethodsMethods include focus groups, in-depth interviews, and reviews of documents for types of themesSurveys, structured interviews & observations, and reviews of records or documents for numeric informationPrimarily inductive process used to formulate theory or hypothesesPrimarily deductive process used totest pre-specied concepts, constructs, and hypotheses that make up a theoryMore subective! describes a problem or condition from the point of view of those e periencingitMore obective! provides observed e#ects $interpreted by researchers%of a program on a problem or condition e t-based 'umber-based More in-depth information on a fewcases (ess in-depth but more breadth of information across a large number of cases )nstructured or semi-structured response options *i ed response options 'o statistical tests Statistical tests are used for analysis+an be valid and reliable! largely depends on skill and rigor of the researcher+an be valid and reliable! largely depends on the measurement device or instrument usedime e penditure lighter on the planning end and heavier during the analysis phase ime e penditure heavier on the planning phase and lighter on the analysis phase (ess generaliable More generaliable  What is the Difference between Qualitative Research and Quantitative Research? Qualitative esearch is primarily e ploratory research. /t is used to gain an understanding of underlying reasons, opinions, and motivations. /t provides insights into the problem or helps to develop ideas or hypotheses for potential 0uantitative research. Qualitative esearch is also used to uncover trends in thought and opinions, and dive deeper into the problem. Qualitative data collection methods vary using unstructured or semi-structured techni0ues. Some common methods include focus groups $group discussions%, individual interviews, and participation1observations. he sample sie is typically small, and respondents are selected to fulll a given 0uota.Quantitative esearch is used to 0uantify the problem by way of generating numerical data or data that can be transformed into useable statistics. /t is used to 0uantify attitudes, opinions, behaviors, and other dened variables 2 and generalie results froma larger sample population. Quantitative esearch uses measurable data to formulate facts and uncover patterns in research. Quantitative data collection methods are much more structured than Qualitative data collection methods. Quantitative data collection methods include various forms of surveys 2 online surveys, paper surveys, mobile surveys and kiosk surveys, face-to- face interviews, telephone interviews, longitudinal studies, website interceptors, online polls, and systematic observations.Snap Survey Software is the ideal solution for a Quantitative esearch tool where structured techni0ues such as large numbers of respondents and descriptive ndings are re0uired. Snap Survey Software has many robust features that will help your organiation e#ectively gather and analye 0uantitative data.
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