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Google Acquisition of NEST
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   1 Masters Programmes Assignment Cover Sheet Submitted by: < 1356301 > Date Sent: 21.04.2014 Module Title: Advanced Strategic Management Module Code: IB98Q0 Date/Year of Module: 2014 Submission Deadline: 21.04.2014 Word Count: Number of Pages: “This is to certify that the work I am submitting is my own. All external references and sources are clearly acknowledged and identified within the contents. I am aware of the University of Warwick regulation concerning plagiarism and collusion. No substantial part(s) of the work submitted here has also been submitted by me in other assessments for accredited courses of study, and I acknowledge that if this has been done an appropriate reduction in the mark I might otherwise have received will be made.”      2 Content:   1. ANSWER 1…………………………………………………………………….. 4 2. ANSWER 2…………………………………………………………………….. 7 3. ANSWER 3…………………………………………………………………… 13 References …………………………………………………………………………32     3  Analyze Google’s decision to acquire Nest and discuss whether it enables Google to  generate strategic profits in the smart-home industry.   4 Google‟s acquisition of NEST comes at a critical time when the search giant is expanding into its energy, robotics and Internet of things technology. Google’s  second biggest acquisition in history must not be scrutinized by the hefty $3.2 billion price tag but must be analyzed by the long-term strategic value NEST creates for Google. Human resources to develop Design capabilities Google, in its first true attempt to diversify, has made significant efforts to establish itself in the consumer hardware industry(see diagram below) but the  search giant has struggled  to design compelling hardware products that resonate with customers . STRATEGIC VALUE OF THE ACQUISITION Human Resources Big Data Design capabilities for hardware Smart home industry dream
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