2016 Barrie Community Survey: Detailed Findings. Prepared by: Forum Research Inc. Date: November, PDF

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2016 Barrie Community Survey: Detailed Findings Prepared by: Forum Research Inc. Date: November, Table of Contents Executive Summary. 2 Background, Objectives & Methodology. 5 Background and Purpose...
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2016 Barrie Community Survey: Detailed Findings Prepared by: Forum Research Inc. Date: November, Table of Contents Executive Summary. 2 Background, Objectives & Methodology. 5 Background and Purpose... 6 Research Objectives... 7 Research Methodology... 8 Sample Disposition... 9 Other Research Considerations Cellphone-Only Households Key Findings.. 12 Quality of Life. 13 Citizen Engagement. 15 Satisfaction with Local Government Satisfaction with City Programs and Services 23 Communication & Contact. 50 Property Taxes Demographic Profile FRG Ltd. 1 1 Executive Summary 2 Executive Summary The results of the 2016 Community Survey are considered positive: Just over 7 in 10 residents indicated they are highly/moderately satisfied with Barrie s city programs and services overall; The majority of residents (67%) said quality of life in the City of Barrie was excellent/very good; and, The majority of residents (66%) remain satisfied with Barrie s local government. Satisfaction with Programs and Services: When it comes to services provided by the City of Barrie, highest satisfaction levels were recorded for fire rescue services (91%), public libraries (86%), recreation facilities (85%), fire prevention/fire education (83%), as well as parks, trails and green spaces/tree maintenance (80%). Compared to 2013, there were significant improvements in satisfaction recorded for support for arts and culture (up 6pp), as well as Barrie police services (up 5pp). Service Priorities: A derived importance analysis revealed that the highest priority areas to improving overall satisfaction with programs and services offered by the City of Barrie were: City planning; bylaw enforcement for property maintenance and land use infractions; bylaw enforcement for animal control and parking infractions; transportation network; as well as economic development (including promoting Barrie as a place to locate a business) FRG Ltd. 3 3 Executive Summary Top Issues: Taking into consideration residents stated importance and satisfaction levels of various topics facing Barrie City Council today, efforts should be primarily focused on dealing with traffic congestion, improving road conditions, as well as creating jobs in Barrie. Communication and Contact: The top ways residents are receiving information and updates about what is happening in the City of Barrie are through the newspaper (81%), radio (74%), TV news (64%) and the City of Barrie website (54%). In the past year, the top five reasons residents contacted the City of Barrie (or performed a transaction) were regarding recreation programs, recreation facilities, garbage and recycling, general city information, as well as taxes. Furthermore, residents were most likely to contact the City of Barrie/perform a transaction by phone, in-person, or through the City of Barrie website. Property Taxes: When it comes to services provided by the City of Barrie, just over half of homeowners (51%) said they receive good or very good value for taxes paid. This is a significant increase from levels reported in 2013 (up 7pp), and in line with levels recorded in Among homeowners who said they receive poor value for their tax dollars, top reasons they felt this way were: Taxes are too high in general (36%), poor spending of tax dollars (18%), and increase of tax for poor services (13%) FRG Ltd. 4 4 Background, Objectives & Methodology 5 Background & Purpose The City of Barrie is a diverse and growing community, located on the western shore of Lake Simcoe. Home to more than 135,000 residents, the City is cherished for it s historic downtown and beach-lined waterfront. In an effort to continuously enhance quality of life and give Barrie residents a voice when it comes to fiscal spending, the City of Barrie initiated a Community Survey. The baseline Community Survey was initiated in In 2016, as in 2013 and 2011, the City has embarked on a follow-up survey to get a better understanding of how perceptions and attitudes have changed over time Sample size not available 2011 n= n= n= FRG Ltd. 6 6 Research Objectives Specific project objectives were to explore residents stated opinions and attitudes related to the following: Rating the quality of life in Barrie Satisfaction with the municipal government Satisfaction with the City s major service deliverables Importance of City services Contact with the City Service improvements and priorities Opinions on municipal property taxes Satisfaction with City communication initiatives City of Barrie e-government FRG Ltd. 7 7 Research Methodology Research was conducted via Computer-Assisted- Telephone-Interviewing (CATI) methodology of randomly selected residents in the City of Barrie that were 18 years of age or older. A total of 1,004 interviews were conducted, each approximately 18 minutes in length. Surveys were conducted from Wednesday, October 12 th to Tuesday, October 25 th (evening and weekend calling only). The margin of error is +/-3, 19 times out of 20. Response rate was 9.4% FRG Ltd. 8 8 Sample Disposition Quotas were established to ensure interviews were conducted in proportion to the population of each City ward. A good mix of male and female respondents who most recently had a birthday were selected at the household level. The data were weighted by age, gender and ward of the 18+ population of the City of Barrie based on the most recent Census data. Results of the 2016 Community Survey were benchmarked against community surveys conducted in 2008, 2011 and All historical results have been included in this report where applicable. Only statistically significant differences by various demographics that are seen as important to the analysis have been included within this report FRG Ltd. 9 9 Other Research Considerations: Statistical Significance Testing Forum Research applied statistical significance testing to analyze survey results by certain demographics (i.e. age, gender, years lived in Barrie, etc.). Statistical significance testing tells us whether or not differences between the observed percentages reflect real differences among the population, or are merely a chance occurrence. As well, it allows for deeper analysis of different segments among the population, taking into account difference in percentage points, sample size, distribution, etc. For this reason, given two sets of variables with the same percentage point difference it may be found that one reveals a statistically significant difference in the population, while other does not. Total Scores It should be noted that in some cases, total scores may not add up to 100%. This is due to rounding and does not reflect any errors in reporting FRG Ltd Cellphone-Only Households In the past, researchers could rest assured that their random samples were accurate simply by calling residences and surveying respondents. However, since the advent of mobile technology, an increasing number of Canadians have opted to go without a landline telephone service and use their cellphones exclusively. Forum leveraged IVR technology to recruit and screen for cellphone only (CPO) residents living in the City of Barrie. Residents were contacted using random digit dialing of well known cellphone exchanges in the Barrie area, and asked to confirm the following: (1) They live in the City of Barrie; (2) Were contacted on a cellphone; and, (3) They do not own a landline. Once all three criteria were confirmed, the cellphone number was then added to the larger sample database as CPO and called again at random to conduct the main survey. A quota for CPO households was introduced to ensure residents without a landline were included in the survey (n=100) FRG Ltd KEY FINDINGS 12 Quality of Life 13 Quality of Life in the City of Barrie The majority of residents said the City of Barrie has an excellent/very good quality of life overall. 100% 75% Quality of Life in Barrie 19% 16% 16% 18% 49% 46% 51% 49% There was a slight increase in residents who said quality of life in the City of Barrie is excellent (up 2pp from 2013), though this change is not statistically significant. Homeowners gave higher quality of life ratings compared to renters. 0% 26% 28% 27% 24% 6% 8% 7% 10% (n=998) Fair/Poor Good Very good Excellent Residents age 35 years and older were significantly more likely to say Barrie has an excellent quality of life compared to residents age 18 to 24. Historical Trend - Summary % Change from 2013 Top Box % [Excellent] 19% 16% 16% 18% +2% Top 2 Box % [Very Good/Excellent] 68% 62% 67% 67% 0% **indicates statistically significant change B1. To begin, please think about the overall quality of life in the City of Barrie for you and your family, in comparison to other communities where you could live. Would you say, overall, the quality of life in Barrie is.? [Excludes DK/NA] FRG Ltd Citizen Engagement 15 Citizen Engagement Index Citizen Engagement is a composite measure of a set of behaviours associated with engagement (i.e. the kind of behaviours that one would expect to see in engaged citizens). Citizen engagement currently rests at 73 out of a possible 100. Citizen Engagement Index 0% 75% 100% I would recommend Barrie as place to live 34% 41% 75% I tell others that Barrie has a high quality of life I tell others that Barrie is a lively and vibrant community with lots to do 34% 42% 29% 28% 70% 63% Citizen Engagement Index 73 I feel connected to my community 28% 13% 40% Agree Strongly Agree (n=1004) B4. Using a scale of 1 to 5, where 1 means strongly disagree and 5 means strongly agree, please indicate how much you agree or disagree with the following statements: [Excludes DK/NA] FRG Ltd Satisfaction with Local Government 17 Satisfaction with Barrie s Local Government The majority of residents remain satisfied when it comes to the City of Barrie s local government. Satisfaction with Barrie's Local Government 100% 75% 9% 41% 12% 13% 12% 47% 54% 54% Resident satisfaction with Barrie s local government has not changed significantly from Highest satisfaction levels were recorded among residents 55 years of age and older. 39% 32% 34% 0% (n=979) Low [1-6] Medium [7-8] High [9-10] Historical Trend - Summary % Change from 2013 High [9-10] 9% 12% 13% 12% -1% High/Medium [7-10] 59% 67% 66% -1% **indicates statistically significant change B2. Next, how satisfied are you with the City of Barrie s local government? Please use a scale of 1 to 10, where 1 means not at all satisfied and 10 means very satisfied. [Excludes DK/NA] FRG Ltd Importance of Topics Facing Barrie City Council According to residents, the most important topics facing Barrie City Council today are: Creating jobs, improving road conditions, and ensuring residents are receiving value for their tax dollars. Importance of Issues Facing City Council % Rated 7-10 Creating jobs Improving road conditions Receiving value for tax dollars Dealing with traffic congestion Addressing affordable housing issues Increasing efforts toward waste diversion Improving/revitalizing the downtown core 17% 18% 18% 20% 27% 29% 33% 23% 33% 24% 28% 26% 39% 36% 60% 83% 49% 82% 58% 82% 52% 80% 46% 73% 33% 71% 31% 67% Female residents gave higher importance ratings to creating jobs, addressing affordable housing issues, and increasing efforts toward waste diversion compared to males. Residents age 55 years and older were significantly more likely to say improving public transit is of high importance than residents age 35 to 44. Improving public transit 33% 31% 36% 67% 0% 75% 100% (n=1004) Low Priority (1-6) Medium Priority (7-8) High Priority (9-10) B5. Of the following topics facing Barrie City Council today, please indicate how important you feel each is using a scale of 1 to 10, where 1 is not important and 10 is very important. How important to you is? [Excludes DK/NA] FRG Ltd Satisfaction with Barrie City Council s Efforts in Dealing with Key Issues The majority of residents are satisfied with City Council s efforts in waste diversion and downtown improvements. Residents are least satisfied with the City s efforts in dealing with traffic congestion, affordable housing, and road conditions. Satisfaction with Barrie City Council Efforts % Rated 7-10 Waste diversion 42% 44% 14% 58% Downtown improvements 48% 40% 12% 52% Value for tax dollars 53% 38% 9% 47% Transit 56% 34% 11% 44% Creating jobs 57% 33% 10% 43% Road conditions 58% 33% 9% 42% Affordable housing 63% 26% 10% 37% Traffic congestion 67% 26% 7% 33% 0% 75% 100% (n=1004) Low (1-6) Medium (7-8) High (9-10) B6. Overall, how satisfied are you with the efforts in these areas? Please use a scale of 1 to 10, where 1 means not at all satisfied and 10 means very satisfied. [Excludes DK/NA] FRG Ltd Priority Matrix Primary & Secondary Focus Stated Importance 85 PRIMARY FOCUS Creating Jobs Improving Road Conditions Value for Tax 80 Traffic Congestion 75 Affordable Housing Waste Diversion 70 Public Transit Downtown Core Improvement 65 SECONDARY FOCUS Performance FRG Ltd Importance of Investment in the 5 Key Areas The majority of residents said investment in infrastructure and in Barrie s road network is most important for the City to focus on. Importance of Investment in the 5 Key Areas % Rated 7-10 Infrastructure: roads/water/sewer maintenance 14% 40% 46% 86% Road network: road improvements 20% 38% 42% 80% Waterfront 40% 35% 75% Downtown 40% 40% 20% 60% More efficient service delivery through the use of automation 51% 39% 10% 49% 0% 75% 100% (n=1004) Low (1-6) Medium (7-8) High (9-10) B7. City Council is investing in 5 key areas of our community. For each area, please indicate how important you feel each is using a scale of 1 to 10, where 1 is not important and 10 is very important. How important to you is? FRG Ltd Satisfaction with City Programs and Services 23 Overall Satisfaction with City Services The majority of residents indicated they are highly/moderately satisfied with City of Barrie services and programs. Overall Satisfaction with City Programs and Services 100% 75% 14% 13% 18% 17% 63% 62% 54% 54% Though satisfaction has not changed significantly since 2013, satisfaction has been trending downward since 2008 (down 6pp). 0% 23% 28% 29% (n=991) Low [1-6] Medium [7-8] High [9-10] Historical Trend % Change from 2013 High [9-10] 14% 13% 18% 17% -1% High/Medium [7-10] 77% 75% 72% 71% -1% **indicates statistically significant change B3. Taking into consideration all City of Barrie services and programs, based on your personal experiences or general impressions, overall, how satisfied are you with the services provided by the City? Please use a scale of 1 to 10, where 1 means not at all satisfied and 10 means very satisfied. [Excludes DK/NA] FRG Ltd Satisfaction with Individual Programs and Services Satisfaction with Individual Programs and Services Fire rescue services Public libraries Recreation facilities Fire prevention and fire education services Parks, trails and green spaces/tree maintenance Recreational programs Barrie police services Support for arts and culture The quality of drinking water Garbage and recycling collection services City of Barrie online services Winter road maintenance including snow and ice management Services for older adults Services for Persons with a disability Economic development Summer road maintenance Building permits/inspection (new/renos) Bylaw enforcement (property maint/ land use) City planning Barrie transit Bylaw enforcement for animal control and parking infractions General road condition Transportation network 9% 14% 15% 17% 19% 22% 26% 29% 29% 33% 40% 40% 45% 47% 51% 53% 55% 55% 56% 57% 61% 39% 36% 46% 47% 44% 52% 37% 52% 51% 40% 42% 46% 43% 37% 34% 35% 37% 38% 34% 36% 31% 33% 35% 31% 38% 35% 36% 26% 38% 23% 31% 29% 21% 17% 23% 21% 19% 13% 11% 14% 9% 14% 12% 8% 8% 0% 75% 100% The majority of residents are satisfied The majority of residents are dissatisfied Low (1-6) Medium (7-8) High (9-10) C1. Next, I am going to read you a list of specific services provided or funded by the City of Barrie to residents. For each service, please rate your level of satisfaction using a scale of 1 to 10, where 1 means not at all satisfied and 10 means very satisfied. Please rate your level of satisfaction based on your personal experiences in the past 12 months. If you have had no personal experience FRG Ltd. with the service please indicate by answering DK or NA [Excludes DK/NA] 25 25 Satisfaction with Services Public Libraries The majority of residents said they are highly/moderately satisfied with the City of Barrie s public libraries. Public Libraries 100% 75% 0% 83% 82% 85% 86% 39% 37% 40% 44% 45% 45% 36% 17% 18% 15% 14% (n=739) 2013 (n=777) 2016 (n=645) Low (1-6) Medium (7-8) High (9-10) Satisfaction levels are trending upward, with a significant increase in satisfaction since 2011 (up 4pp). There was also significant growth in the proportion of residents who said they were highly satisfied compared to 2013 (40% in 2013 compared to in 2016), highlighting a shift from moderate to high satisfaction levels. C1. Please rate your level of satisfaction based on your personal experiences in the past 12 months. If you have had no personal experience with the service please indicate by answering DK or NA [Excludes DK/NA] FRG Ltd Satisfaction with Services Barrie Police Services 3 in 4 residents indicated they are highly/moderately satisfied with City of Barrie police services. Barrie Police Services 100% 75% 0% 78% 74% 70% 75% 33% 28% 27% 38% 45% 46% 43% 37% 22% 26% 31% (n=732) 2013 (n=840) 2016 (n=720) Low (1-6) Medium (7-8) High (9-10) Satisfaction has increased significantly from 2013 (up 5pp), breaking the downward trend since Highest satisfaction for Barrie police services was recorded among residents 55 years of age and older. C1. Please rate your level of satisfaction based on your personal experiences in the past 12 months. If you have had no personal experience with the service please indicate by answering DK or NA [Excludes DK/NA] FRG Ltd Satisfaction with Services Barrie Public Transit When it comes to public transit in the City of Barrie, satisfaction levels remain unchanged for the majority of residents. Barrie Public Transit 100% 75% 52% 46% 44% 45% 13% 10% 13% 14% 39% 36% 31% 31% 48% 54% 56% 55% Resident satisfaction with public transit has not changed significantly since 2013, and remains at par with levels recorded in Satisfaction among young residents age 18 to 25 was significantly lower compared to all other observed age groups (age 26 and over). 0% (n=730) 2013 (n=464) 2016 (n=496) Low (1-6) Medium (7-8) High (9-10) C1. Please rate your level of satisfaction based on your personal experiences in the past 12 months. If you have had no personal experience with the service please indicate by answering DK or NA [Excludes DK/NA] FRG Ltd Satisfaction with Services Garbage and Recycling Services 71% of residents said they are highly/moderately satisfied with the City of Barrie s garbage and recycling service. Garbage and Recycling Services 100% 80% 80% 79% 71% 75% 34% 34% 38% 46% 46% 41% 29% 42% Satisfaction with garbage and recycling services has decreased significantly since 2013 (down 8pp). 0% 20% 20% 21% 29% (n=753) 2013 (n=983) 2016 (n=971) Low (1-6) Medium (7-8) High (9-10) C1. Please rate your level of satisfaction based on your personal experiences in the past 12 months. If you have had no personal experience with the service please indicate by answering DK or NA [Excludes DK/NA] FRG Ltd Satisfaction with Services Parks, Trails and Green Spaces The majority of residents indicated they are highly/moderately satisfied with Barrie s parks, trails and green spaces. Parks, Trails and Green Spaces 100% 85% 82% 84% 80% 75% 38% 30% 33% 36% Satisfaction has not changed significantly from levels in % 52% 51% 44% 0% 15% 18% 17% 19% (n=749) 2013 (n=906) 2016 (n=897) Low (1-6) Medium (7-8) High (9-10) C1. Please rate your level of satisfaction based on your personal experiences in the past 12 months. If you have had no personal experience wit
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