media evaluation q2 | Poster | Gender

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HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS? POSTER MAGAZINE COVER TRAILER Intro The main product (the trailer) provided as a base for its ancillary texts (magazine cover and poster). These texts help to reinforce and support the film’s promotional campaign, therefore it’s important that there is a clear link between each of the texts and for them to work in conjunction with each other in order to successfully attract the intend
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  HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS?    TR ILER   POSTER   M G ZINE COVER  The main product (the trailer) provided as a base for its ancillary texts (magazine cover and poster). These texts help to reinforce and support the film’s promotional campaign, therefore it’s important that there is a clear link between each of the texts and for them to work in conjunction with each other in order to successfully attract the intended audience. I have used similar themes, linking codes and conventions throughout all three of my texts in order for it to be clear that each text is promoting the same film. Similarities Differences   ã   Themes: isolation, distress ã   Similar style between each product (e.g. font, mise-en-scene, general colour) ã   Emphasis on the protagonist, the portrayal of the protagonist ã   All products use eye-level close-ups (use of camera work) ã   The use of lighting and colour differs in the two ancillary texts Intro  Portrayal of genre (codes and conventions) !   Dark colours (indication of sub-genre) !   Mid-shot !   Eye level !   I’ve conformed to the mainstream codes and conventions throughout the creation of my poster, this is so that my product is recognised as a film poster of the drama genre. !   Close-up !   Eye level !   Similarly to the poster, I have also conformed to the main product and genre conventions when creating this magazine cover. This is because the magazine is a generic film magazine, therefore, it has to appeal to a wider audience than just the audience for my film. Even though my film is mainstream anyway, it targets specific audiences whereas the magazine is more broad. In order to show this, I have incorporated a balanced colour scheme that will appeal to all genders and different film symbols such as the header (a film clipboard). ã   Close-up ã   Eye-level ã   Slow editing ã   Panning/ tracking shots ã   I conformed to the main trailer conventions (for the same reasons as the ancillary texts). It’s important to keep to the main conventions in each product in order for the products to look legitimate and aesthetically pleasing. Whilst in terms of gratifications my film is more informative rather than for entertainment purposes – the film still needs to appeal therefore, I have conformed to these conventions.
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