hyojin lee cv feb 2017 | Fellow

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February 2017 HYOJIN LEE Lucas College of Business, San Jose State University One Washington Square, San Jose, CA 95192-0069 Cell: (408) 924-8160, E-mail: hyojin.lee@sjsu.edu Website: www.hyojinlee.com
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  HYOJIN LEE Lucas College of Business, San Jose State University One Washington Square, San Jose, CA 95192-0069 Cell: (408) 924-8160, E-mail: hyojin.lee@sjsu.edu  Website: www.hyojinlee.com EMPLOYMENT    Assistant Professor of Marketing and Decision Science Lucas College of Business, San Jose State University   2016 - Present EDUCATION   Ph.D., Marketing, The Ohio State University 2016 M.S., Marketing , Seoul National University 2011 B.S., Business Administration (Cum Laude),  Seoul National University 2006 RESEARCH INTERESTS Visual Perception, Sensory Experience, Art and Aesthetics Psychological Distance, Prospection, Cognition and Judgment PUBLICATIONS Stillman, Paul E.,  Hyojin Lee , Xioayan Deng, H. Rao Unnava, William A. Cunningham, and Kentaro Fujita (in-press), “ Neurological Evidence for the Role of Construal Level in Future- Directed Thought,”  Social Cognitive and Affective Neuroscience   (SCAN, Impact Factor: 5.5). Lee, Hyojin , Kentaro Fujita, Xiaoyan Deng, and H. Rao Unnava (2017) , “ The Role of Temporal Distance on the Color of Future-Directed Imagery: A Construal-Level Perspective, ”    Journal of Consumer Research , 43 (February), 707-25. Deng, Xiaoyan, Barbara E. Kahn, Rao Unnava, and Hyojin Lee (2016), “A ‘Wide’ Variety: Effects of Horizontal versus Vertical Display on Assortment Processing, Perceived Variety, and Choice ,”  Journal of Marketing Research , 53 (October), 682-98. Lee, Hyojin , Xiaoyan Deng, H. Rao Unnava, and Kentaro Fujita (2014) , “Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal L evel,”  Journal of Consumer Research  , 41 (December), 1015-32. -   Selected Media Coverage: Chicago Tribune, Science Daily, Deccan Chronicle, Psys.Org, etc. -   Winner of Edward F. Hayes Graduate Research Symposium, The Ohio State University, 2014 Yi, Youjae, Taeshik Gong, and Hyojin Lee   (2013), “The Impact of Other Customers on Customer Citizenship B ehavior,” Psychology & Marketing , 30 (April), 341-56. February 2017    PAPERS UNDER REVIEW & WORKING PAPERS Deng, Xiaoyan, Xiaojing Yang, Lei Jia, and Hyojin Lee , “The Effect of Lyrical Music  versus Instrumental Music on Construal Level ”   -   Status: preparing for submission to  Journal of Marketing Research  Deng, Xiaoyan, Rao Unnava, and Hyojin Lee , “Effect of Close -to-Real Online Sampling Experiences on Consumption Intention: The Role of Satiation”   -   Status: preparing for submission to  Journal of Consumer Research   Lee, Hyojin , Paul E. Stillman, Xioayan Deng, H. Rao Unnava, William A. Cunningham, and Kentaro Fujita, “ Neurological Evidence for an Interrelation between Imagery, Psychological Distance, and Construal ” -   Status: preparing for submission to  Journal of Consumer Psychology    SELECTED RESEARCH IN PROGRESS (authors in alphabetic orders)   “Release Date Rumors: The Effect of Color on Launch Date E stimation” with Xiaoyan Deng, Kentaro Fujita, and H. Rao Unnava   “ The Influence of Black-and-White vs. Color Presentation on Self-Control Decisions ” with Jessica Carnevale, Xiaoyan Deng, Kentaro Fujita, and H. Rao Unnava   “ How Product Sharing Influences Consumption ” with Chris Summers   “Color and Emotion” with Kentaro Fujita and Tal Eyal CONFERENCE PRESENTATIONS   (* denotes presenter)  2016 Deng, Xiaoyan, Xiaojing Yang, Lei Jia,* and Hyojin Lee , “The Effect of   Lyrical Music versus Instrumental Music on Construal Leve,” Paper presented,  Association for Consumer Research , Berlin, Germany. 2015 Lee, Hyojin* , “ The Interrelation between Color, Construal, and Temporal Distance in Consumer Behavior ,” Dissertation Paper presented at The Group for Attitudes and Persuasion (GAP) , Department of Psychology, The Ohio State University, Columbus, OH Summers, Christoper A.* and Hyojin Lee* , “More for Me within P2P: The Impact of a Sharing Mindset on Consumption Estimates,” Poster presented at the Society for Consumer Psychology  , Phoenix, AZ 2014 Lee, Hyojin* , Xiaoyan Deng, Kentaro Fujita, and H. Rao Unnava , “Colorful or Black  -and-White? The Role of Temporal Distance on How You See the Future,” Paper presented at the Association for Consumer Research , Baltimore, MD Lee, Hyojin* , Xiaoyan Deng, Kentaro Fujita, and H. Rao Unnava, “Colorful or Black  -and-White? The Role of Temporal Distance on How You See the Future,” Paper presented at the Society for Consumer Psychology  , Miami, FL Lee, Hyojin* , Xiaoyan Deng, H. Rao Unnava, and Kentaro Fujita “ Monochrome Forests and Colorful Trees: The Effect of Black-and-White versus Color Imagery on Construal Level ,” Paper presented at Edward F. Hayes Graduate Research , The Ohio State University, Columbus, OH 2013 Lee, Hyojin* , Xiaoyan Deng, and H. Rao Unnava, “The Effects of Color vs. Black  -and-White on Information Processing,” Paper presented at the  Association for Consumer Research , Chicago, IL  Deng, Xiaoyan, Barbara E. Kahn, H. Rao Unnava*, and Hyojin Lee , “A ‘Wide’ Variety: The Effects of Horizontal versus Vertical Product Display,” Paper presented at Society for Consumer Psychology Summer Conference , Honolulu, HI Deng, Xiaoyan, Barbara E. Kahn*, H. Rao Unnava, and Hyojin Lee , “A ‘Wide’ Variety: The Effe cts of Horizontal versus Vertical Product Display,” Paper presented at Society for Consumer Psychology  , San Antonio, TX. Lee, Hyojin* , Xiaoyan Deng, and H. Rao Unnava , “The Effect of Color vs. Black-and-White on Information Processing,” Paper presented at Haring Symposium , Indiana University, Bloomington, IN 2012 Lee, Hyojin* , Xiaoyan Deng, and Rao Unnava, “Monotonous Forest and Colorful Trees,” Poster presented at the  Association for Consumer Research , Vancouver, BC, Canada 2010 Yi, Youjae, Taeshik Gong*, and Hyojin Lee* , “Scratch My Back and I Will Scratch Yours: The Impact of Other Customers on Customer Citizenship Behavior,”  Paper presented at the 19 th  Annual Frontiers in Service Conference , Kalstad, Sweden INVITED TALKS  2015 San Jose State University 2015 SUNY-Buffalo 2015 University of Texas-A&M 2014 The Ohio State University (Department of Psychology) TEACHING EXPERIENCES   Instructor ,   Lucas College of Business, San Jose State University -   Social Media Marketing (BUS2 134C), Undergraduate course -   Fall 2016 –  2 sections (total 85 students) -   Spring 2017 –  2 sections (total 92 students) Instructor ,   Fisher College of Business, The Ohio State University   -   Consumer Behavior (BUSML 4201), Undergraduate course -   Summer 2013 –  1 section (30 students) -   Spring 2016 –  1 section (45 students) Overall Rating: 4.9/5.0 (Department Average 4.3/5.0) Teaching Assistant  ,   College of Business Administration, Seoul National University -   Advertising Management (Instructor: Youjae Yi), Undergraduate course, Fall 2008 -   Service Marketing (Instructor: Youjae Yi), Graduate course, Spring 2009 RELEVANT MARKETING EXPERIENCES   Samsung Electronics   -   Marketing, 2006  –    2008 Marketing Department, Seoul National University (SNU) -   Brand Renewal Consulting Project for TEPS (Test of English Proficiency developed by SNU), 2008 -   Service Quality Consulting Project for LOTTE Department Store (ranked first in sales in Korea), 2009    SERVICE  -   Trainee Reviewer, Journal of Consumer Research, 2014   -   Conference Reviewer, Association for Consumer Research Conference, 2014 -   Conference Reviewer, Society for Consumer Psychology Conference, 2014, 2015    AFFLIATIONS -   American Marketing Association -   Association for Consumer Research -   Society for Consumer Psychology HONORS AND AWARDS   -   AMA Sheth Foundation Doctoral Consortium Fellow, Northwestern University, 2014 -   1 st   Place Winner, Edward F. Hayes Graduate Research Symposium, The Ohio State University, 2014 -   Bartels Marketing Ph.D. Fellowship ($3,834.55), 2014   -   Robert Mittelstaedt Doctoral Symposium Fellow, University of Nebraska, 2014   -   Haring Symposium Fellow, Indiana University, 2013   -   Recipient  , Scholarship for Teaching Assistantship, Seoul National University, 2008-2009 -   Recipient  , Scholarship for Academic Excellence, Seoul National University, 2003-2005 -   Selected Exchange Student, Seoul National University, 2005 -   LG Marketing Promotion Competition Award, 2004
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