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ALEXA RY ZIN S K I ADVER TISING W WW.ALE XAR Y Z INS KI.COM WORK EXPERIENCE PROFILE OCTOBER 2015 RONIN ADVERTISING GROU
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  W O R K E X P E R I E N C EE D U C AT I O NP E R S O N A L S K I L L SW O R K S K I L L SP R O F I L E BRUNNER ADVERTISING AGENCY Copywriter/Social Media Intern in Pittsburgh, Pennsylvania Turned up the heat as lead copywriter for LaRosa's Pizzeria social media sites. Increased engagement rates by 104%, out-performing Papa John's. Branded local nonprofit, Trucio, including the development of a new tagline and web content for the launch of the company's website. Produced radio spots for WesBanco's Feel Good Banking campaign and Highmark's REMWorks Sleep Store campaign. RONIN ADVERTISING GROUP Junior Copywriter in Pittsburgh, Pennsylvania Copywriter across nationally recognized brands including healthcare, luxury residential real estate, and solar energy. Conceptualized and wrote TV commercials, radio spots, print ads, blogs and social media content. Managed a team of writers to create lifestyle blog content for North America's leading property management company. Interviewed doctors and patients then directed a team of editors to produce engaging testimonials for one of the top 10 hospital systems in the nation. PITTSBURGH PENGUINS FOUNDATION Intern in Pittsburgh, Pennsylvania Scored big for the Pittsburgh Penguins Foundation as I managed all social media programs. Happily increased Twitter followers by 50% through a summer social media campaign. Served as point of contact for the almighty Pittsburgh Penguins Alumni. MULLEN ADVERTISING AGENCY Copywriter Intern in Pittsburgh, Pennsylvania Created a range of fresh and srcinal copy solutions in response to creative briefs and assignments, including a tagline for United Concordia's company apparel. Worked alongside art director to develop Pittsburgh Zoo and PPG Aquarium winter campaign and First Commonwealth Bank's student online tools campaign. GMR MARKETING SERVICES Brand Ambassador in Pittsburgh, Pennsylvania Member of a street team that generates brand awareness through the promotion of products and services for major national brands. DUQUESNE UNIVERSITY McAnulty College of Liberal Arts Bachelor of Arts DegreeMajor in AdvertisingMinor in CommunicationsGraduated: December 2014 Hello,  I’m Alexa and my passion is advertising. I have a love for creative writing, commercials, and social media. I enjoy pushing the envelope and creating memorable, strategic brand experiences. That said, I appreciate that today’s competitive business environment moves at lightening speed and doesn’t allow perfection to be the enemy of good. I thrive off of team collaboration and hope to bring a fresh perspective along with my innovative style and energy. ALEXA RYZINSKI ADVERTISING WWW.ALEXARYZINSKI.COM ATRYZINSKI@GMAIL.COM919.538.1514 OCTOBER 2015- PRESENT FEBRUARY 2015- JULY 2015MAY 2014 - AUGUST 2014MAY 2013 - AUGUST 2013SEPTEMBER 2012- PRESENT BRAINSTORMING STRATEGYPRODUCTION SOCIALMEDIA COLLABORATOR  TEAMMOTIVATORADAPTABLE ASSERTIVE
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