Updated Kotler Pom16e Inppt 08 | Product (Business)

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  Principles of Marketing Kotler and Armstrong Insert Textbook Cover Image Chapter 8: Products !ervices and rands uilding Customer #alue Copyright © 2016 Pearson Education, Inc.8-1  rands $earning %b&ectives ã %b&ective ': Defne  product and descrie the !a or c#assifcations o$ products and ser%ices. ã %b&ective (: Descrie the decisions co!panies !a&e regarding their indi%idua# products and ser%ices, product #ines, and product !i'es. Copyright © 2016 Pearson Education, Inc.8-2  rands $earning %b&ectives ã %b&ective ): Identi$y the $our characteristics that a(ect the !ar&eting o$ ser%ices and the additiona# !ar&eting considerations that ser%ices re)uire. ã %b&ective *: Discuss randing strategy*the decisions co!panies !a&e in ui#ding and !anaging their rands. Copyright © 2016 Pearson Education, Inc.8-+  rands $earning %b&ective ' ã Defne  product and descrie the !a or c#assifcations o$ products and ser%ices.hat Is a Product Copyright © 2016 Pearson Education, Inc.8-
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