Updated Kotler Pom16e Inppt 07

Please download to get full document.

View again

of 42
All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
Information Report
Category:

Documents

Published:

Views: 13 | Pages: 42

Extension: PPTX | Download: 0

Share
Related documents
Description
n
Transcript
  Principles of Marketing Kotler and Armstrong Insert Textbook Cover Image Chapter 7: Customer!riven Marketing trateg# Creating $alue for Target Customers Copyright © 2016 Pearson Education, Inc.7-1  trateg# %earning &b'ectives ã &b'ective (: Defne the a!or steps in designing a custoer-dri en ar#eting strategy$ ar#et segentation, targeting, di%erentiation, and positioning. ã &b'ective ): &ist and discuss the a!or 'ases (or segenting consuer and 'usiness ar#ets. Copyright © 2016 Pearson Education, Inc.7-)    trateg# %earning &b'ectives ã &b'ective *: E*p+ain ho copanies identi(y attracti e ar#et segents and choose a ar#et-targeting strategy. ã &b'ective +: Discuss ho copanies di%erentiate and position their products (or a*iu copetiti e ad antage. Copyright © 2016 Pearson Education, Inc.7-  trateg# %earning &b'ective ( ã Defne the a!or steps in designing a custoer-dri en ar#eting strategy$ ar#et segentation, targeting, di%erentiation, and positioning.Custoer-Dri en ar#eting /trategy Copyright © 2016 Pearson Education, Inc.7-
We Need Your Support
Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

Thanks to everyone for your continued support.

No, Thanks
SAVE OUR EARTH

We need your sign to support Project to invent "SMART AND CONTROLLABLE REFLECTIVE BALLOONS" to cover the Sun and Save Our Earth.

More details...

Sign Now!

We are very appreciated for your Prompt Action!

x