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Language analysis 3/4
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  SECTION C – Analysis of language use Instructions for Section C Section C requires students to analyse the ways in which language and visual features are used to  present a point of view. Section C is worth one-third of the total assessment for the examination. Read the opinion piece ‘Sweet Nothings: a Soft pproach is feeding ! esity Rise#$ and the Coca-Cola Company#s !nline ! esity %nitiative and then complete the tas& elow. 'rite your analysis as a coherently structured piece of prose. TASK Compare how the written and visual language is used to attempt to persuade the audience to sharethe points of view in the opinion piece ‘Sweet Nothings: a Soft pproach is feeding ! esityRise#$ and the Coca-Cola Company#s ‘ (elp )s *ight ! esity# initiative. Background Information 'orldwide$ policy experimentation and initiatives are eing conducted to com at o esity. dvertisingcampaigns$ +% quit Sugar, programs and oo&s such as avid illespie#s +Sweet /oison, lame therise in o esity on sugar in processed foods and in particular$ the consumption of sugary soft drin&s.ustralian policyma&ers have had increasing pressure from health practitioners and the community toma&e legislation that deters the over-consumption of sugar. %n response to the negative pu licity sugary soft drin&s have received in light of the o esity de ate$0he Coca-Cola Company has developed a +(elp )s *ight ! esity, initiative. 0heir interactivewe site encourages community participation that promotes an active and alanced lifestyle whileoutlining the steps the company has made to promote a healthier consumption of their products. %ssue: o esity and lin& to sugary stuff1drin&sudiences: overweight people1policy ma&ers1parents1health practitioners1 coca cola consumersContention: we should increase the price of sugary su stances1put taxes on them!verwhelming statistics- staggering- how that ma&es you feel. 0o ma&e us elieve o esity is a pro lem-we need strategies. 2m race: taxes 3solution4$ healthy lifestyleCondemn: sugary drin&s$ ma&ers of sugary stuff Solution: taxes1higher prices on sugar   Sweet nothings soft a!!roach is only feedingo esity rise 3Sydney 5orning (erald$ *e ruary 6$ 78694 ;  Nicholas #eece %t is a grotesque ad.  smiling oy sitting in a restaurant swallows 6< satchels of sugar. 0he punchline: youwouldn=t eat 6< pac&ets of sugar$ so why would you drin& it> ecause that=s how much sugar there is in a <88ml  ottle of soft drin&.t the recent media launch$ a representative of the ustralian health groups ehind the ad rought awheel arrow full of sugar. 0hat=s how much sugar a person consumes in a year if they drin& a standard serve of sugary soft drin& a day.%n the )S$ Coca-Cola made headlines recently with its new advertising campaign that for the first time lin&stheir products with o esity. %t then lists how it is helping promote pu lic health.0he local campaign is eing run y a coalition of the Cancer Council$ ia etes ustralia and the National (eart*oundation. %t is trying to raise awareness a out the contri ution of soft drin&s to the o esity epidemic inustralia and to win support for a contentious policy plan to turn things around.)p to now$ recognition of the pro lem has not een matched y effective policy. ;et$ as to acco regulation hasshown$ things can change dramatically under the weight of evidence$ shifts in pu lic opinion and politicalcourage from policyma&ers.ction is needed urgently. ustralia=s weight gain has een quic& and extreme.  out two-thirds of adults and aquarter of children are overweight or o ese. %n 6?@8$ a out <8 per cent of adults had a healthy weight$ today it isonly 9A per cent. %n 6?@8$ Bust 68 per cent of adults were o ese$ now this figure tips 7A per cent. ! esityrecently overtoo& to acco as the maBor urden of disease and$ according to a 7868 study$ costs ustralia A<  illion a year in healthcare costs and su sidies$ and places a drag on national productivity.0he health group=s policy plan has three main strands.64 %ncrease funding for social mar&eting to promote a good diet and lifestyle.overnment spending on education campaigns or social mar&eting has declined in recent years. s ritain andthe )S are em racing policies to nudge people into healthier lifestyles$ our state and federal governments havecut funding to such programs.74 Restrict children=s exposure to sugar-sweetened drin&s.%ndustry self-regulation has een used to restrict children=s exposure to unhealthy food through initiatives suchas advertising restrictions and etter la elling. (owever$ the results would suggest a stronger hand is needed.   Restrictions on advertising during children=s programs are no arrier to mar&eters. nd while soft drin&s areno longer sold in most primary schools$ a recent survey found that one in five secondary schools had vendingmachines - D? per cent of which contained sports drin&s and 9@ per cent soft drin&s.94 n investigation into tax options on soft drin&s.(ealth economists support taxes as the most cost effective intervention to cur o esity. %f you want to cutconsumption ma&e it more expensive. ut taxes are not the simple answer they seem. 0hey need to e well-designed - high enough to deter consumers 3studies suggest a rate of at least 68 or 78 per cent4 and roadenough to stop them switching to other unhealthy foods. 0hese taxes also tend to disproportionately affect the poor. 2nd products$ li&e sugary soft-drin&s$ are a etter target than inputs li&e sugar and fat.ut more significantly$ sugar and fat taxes &eep getting mugged y political reality. *rom 7889 to 788<$ustralia had a 9E-a-&ilogram surcharge on sugar purchases to help restructure the sugar growing industry. 0heustralian everages Council lo ied against the impost and it was removed. Similarly$ in Novem er$ theanish government dumped a one-year-old tax on saturated fat and a planned tax on sugar. 0he government saidit had listened to retailers who complained that anes simply went to Sweden and ermany$ where prices werelower. %n the same month voters in two small cities in California reBected a allot to introduce a sugar tax on softdrin&s with industry groups spending millions to defeat the measure. %n Septem er$ New ;or& City passed a lawto an extra-large siFe sugar drin&s ut a sugar tax failed to pass the legislature. fuller explanation must include the political reality that very few politicians want to e randed a supporter of the ==nanny state== or ta&e on industries associated with the production and sale of unhealthy food and everages.nd yet our political leaders have good reason to show some courage$ to ma&e some stronger interventions.%t is an ustralian paradox that despite our carefree attitude and self-reliance$ our governments have a longtradition of intervening in private ehaviour.%n areas li&e to acco and road safety$ ustralians have led the free-world in accepting state paternalism$ toughregulations and higher taxes and fines. 0hey were for our own good.%n the same vein$ ustralia should e a leader$ not a laggard$ in tac&ling o esity. Nicholas #eece is a !u lic !olicy fellow at the Centre for $u lic $olicy at the %ni&ersity of 'el ourne( ll the green ma&es it loo& healthy(appy young 3healthy4 coupleiving ac& to the community1coming together- ma&e it inclusivective living stories on the side Next part-&ids0argeting parents who have children that are overweight to re ut that sugar G o esity. %f we have ahealthy and active lifestyle$ co&e can e consumed. u iquious- it is everywhere.they are only as&ing us to em race certain things.
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