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  • 1. Elicit Joy and Do Good 2 Table of Contents 1 Background 3 2 Situation analysis 4 3 Recommendations 5 3.1 Purpose 6 3.2 Ideal Target Customer 7 3.3 Positioning 9 3.4 Branding 10 3.5 Product 11 3.6 Service 12 3.7 Delivery 13 3.8 Channels 14 3.9 Pricing 15 3.10 Promotion 16 3.10a Lead Generation 16 3.10b Lead Conversion 17 4 Appendix 18 Reference List 37
  • 2. Elicit Joy and Do Good 3 Appendix A Introduction 19 B Experience Survey 20 C SWOT analysis 21 D Super Brand Analysis 23 E Generation Analysis 25 F Sample Survey 27 G Benchmark Analysis 29 H Hofstede Index Country Analysis 31 I OECD Better life Index Analysis 33 J Kwintessential Country Analysis Index 35 K Happy Planet Index Country Analysis 36 Reference list 37
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