Kotler Pom16e Inppt 12

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  Principles of Marketing Kotler and Armstrong Insert Textbook Cover Image Chapter 12: Marketing Channels elivering C!stomer al!e Copyright © 2016 Pearson Education, Inc.12-1  Marketing Channels 12-2Copyright © 2016 Pearson Education, Inc.  Marketing Channels #earning $b%ectives ã $b%ective 1: Explain why copanies use ar!eting channels and discuss the unctions these channels per or. ã $b%ective 2: #iscuss how channel e$ers interact and how they organi%e to per or the wor! o the channel. ã $b%ective &: Identi y the a&or channel alternati'es open to a copany. Copyright © 2016 Pearson Education, Inc.12-(  Marketing Channels #earning $b%ectives ã $b%ective ': Explain how copanies select, oti'ate, and e'aluate channel e$ers. ã $b%ective (: #iscuss the nature and iportance o ar!eting logistics and integrated supply chain anageent. Copyright © 2016 Pearson Education, Inc.12-)
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