Kotler Pom16e Inppt 10 | Demand

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Principles of Marketing Chapter 10
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  Principles of Marketing Kotler and Armstrong Insert Textbook Cover Image Chapter 10: Pricing nderstanding and Capt!ring C!stomer al!e Copyright © 2016 Pearson Education, Inc.10-1  Pricing   Copyright © 2016 Pearson Education, Inc.10-2  Pricing #earning $b%ectives ã $b%ective 1: Answer the question !hat is a price # and discuss the i$portance o% pricing in today&s %ast-changing en'iron$ent. Copyright © 2016 Pearson Education, Inc.10-(  Pricing #earning $b%ectives ã $b%ective &: Identi%y the three $a)or pricing strategies and discuss the i$portance o% understanding custo$er-'a*ue perceptions, co$pany costs, and co$petitor strategies when setting prices. ã $b%ective ': Identi%y and de+ne the other i$portant eterna* and interna* %actors aecting a +r$&s pricing decisions. Copyright © 2016 Pearson Education, Inc.10-
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