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Principles of Marketing Kotler and Armstrong Chapter 9: New Product Development Insert Textbook Cover Image and Product Life- Cycle Strategies Copyright © 2016 Pearson Education, 9-1 Inc. New Pro
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  Principles of Marketing Kotler and Armstrong Insert Textbook Cover Image Chapter 9: Ne Prod!ct evelopment and Prod!ct #ife$C%cle &trategies Copyright © 2016 Pearson Education, Inc.9-1  Ne Prod!ct evelopment Copyright © 2016 Pearson Education, Inc.9-2  Ne Prod!ct evelopment #earning 'b(ectives ã 'b(ective ): Explain ho co!panies nd and de#elop ne product ideas. ã 'b(ective *: $ist and de ne the steps in the ne product de#elop!ent process and the !a%or considerations in !anaging this process. Copyright © 2016 Pearson Education, Inc.9-&  Ne Prod!ct evelopment #earning 'b(ectives ã 'b(ective +: 'escri(e the stages o) the product li)e cycle and ho !ar*eting strategies change during a product+s li)e cycle. ã 'b(ective ,: 'iscuss to additional product issues socially responsi(le product decisions and international product and ser#ices !ar*eting. Copyright © 2016 Pearson Education, Inc.9-
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