Kotler Pom16e Inppt 06 | Behavior

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  Principles of Marketing Kotler and Armstrong Insert Textbook Cover Image Chapter 6: Bsiness Markets and Bsiness B!er Behavior Copyright © 2016 Pearson Education, Inc.6-1  Bsness B!er Behavior Copyright © 2016 Pearson Education, 6-2  Bsness B!er Behavior earning #b$ectives ã #b$ective %: Defne the business ar!et and e p#ain ho$ business ar!ets di%er &ro consuer ar!ets. ã #b$ective &: Identi&y the a'or &actors that in(uence business buyer beha)ior. Copyright © 2016 Pearson Education, Inc.6-*  Bsness B!er Behavior earning #b$ectives ã #b$ective ': +ist and defne the steps in the business buying decision process. ã #b$ective (: Copare the institutiona# and go)ernent ar!ets and e p#ain ho$ institutiona# and go)ernent buyers a!e their buying decisions. Copyright © 2016 Pearson Education, Inc.6-
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