Kotler Pom16e Inppt 06

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principles of marketing chapter 6
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  Principles of Marketing Kotler and Armstrong Insert Textbook Cover Image Chapter 6: Bsiness Markets and Bsiness B!er Behavior Copyright © 2016 Pearson Education, Inc.6-1  Bsness B!er Behavior Copyright © 2016 Pearson Education, 6-2  Case of UPS ã Say UPS, and ost peop!e thin of those fai!iar #ro$n truc s $ith friend!y dri%ers ru#!ing around the neigh#orhood. &ut to #usiness custoers, UPS #ecoes a strategic !ogistics Partner. ã In its #usiness ar ets, UPS does uch ore than 'ust de!i%er pac ages. It $or s hand in hand $ith #usiness custoers to #ecoe a !ogistics  partner  , he!ping the to shape and sharpen their entire !ogistics strategy and operations.  Bsness B!er Behavior earning #b$ectives ã #b$ective %: (e)ne the #usiness ar et and e*p!ain ho$ #usiness ar ets di+er fro consuer ar ets. ã #b$ective &: Identify the a'or factors that inuence #usiness #uyer #eha%ior. Copyright © 2016 Pearson Education, Inc.6-
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