Kotler Pom16e Inppt 05(Mbasubjects.com) | Consumer Behaviour

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  Principles of Marketing Kotler and Armstrong Insert Textbook Cover Image Chapter 5: Consumer Markets and u!er ehavior Copyright © 2016 Pearson Education, Inc.5-1  onsumer ares an u!er ehavior Copyright © 2016 Pearson Education, Inc.5-2  Consumer Markets and u!er ehavior Consumer bu!er behavior is the buying behavior o !na consu#ers$individua s and househo ds that buy goods and services or persona consu#ption. Consumer markets are #ade up o a the individua s and househo ds that buy or ac%uire goods and services or persona Copyright © 2016 Pearson Education, Inc.5-6  &ode o Consu#er 'ehavior (igure 5.1 )he &ode o 'uyer 'ehavior 5-*Copyright © 2016 Pearson Education, Inc.
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