Kotler Pom16e Inppt 01-Students | Marketing Strategy | Strategic Management

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Principles of Marketing (Kotler and Armstrong) Chapter 1 Powerpoint
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  Principles of Marketing Kotler and Armstrong Chapter 1: Marketing Creating  Customer Value and  Engagement Copyright © 2016 Pearson Education, Inc.1-1  Copyright © 2016 Pearson Education, Inc. Marketing:  Creating Customer Value and Engagement Amazon.coms deep-do!n passion or creating customer engagement, #a$ue, and re$ationships has made it the !or$ds $eading on$ine retai$er.Amazon has %ecome the mode$ or companies that are o%sessi#e$y and success u$$y ocused on de$i#ering customer #a$ue. 1-2  ã Objectie 1: !e ne marketing and outline the steps in the marketing process# ã Objectie $: E%plain the importance of understanding the marketplace and customers and identif& the e core marketplace concepts# 'earning Objecties Marketing:  Creating Customer Value and Engagement 1-&Copyright © 2016 Pearson Education, Inc.  ã Objectie (: )dentif& the ke& elements of a customer*drien marketing strateg& and discuss the marketing management orientations that guide marketing strateg&# 'earning Objecties Marketing:  Creating Customer Value and Engagement 1-'Copyright © 2016 Pearson Education, Inc.
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