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  1 English File Upper-intermediate Photocopiable © Oxford University Press 2014 NAME CLASS 9 Grammar, Vocabulary, and Pronunciation B ENGLISH FILE Upper-intermediate 3  Underline the correct word(s). Example: Although  / In spite of   the exam was hard, I still passed.1 I wanted to study medicine, even though  / despite  I knew it would be difficult.2 You’d love Greenland, though  / in spite of   you might find the cold temperature difficult to manage.3 I didn’t comment on her mistake so as not to  / to not  make her feel uncomfortable.4 In spite of   / Although  the delay, we didn’t miss any of the concert.5 I sent Ginny a text so as  / so that  she knew we were going to be late.6 Come as early as possible in order to  / for  get a seat near the front. 6 Grammar total 20 VOCABULARY 4  Write the words in brackets with the correct prefix or suffix. Example: someone who can speak two languages (lingual) = bilingual  1 something that’s paid for before you use it (paid) = ________ 2 a main character in a book or film who isn’t heroic (hero) = ________ 3 to say a word incorrectly (pronounce) = ________ 4 not getting a high enough salary (paid) = ________ 5 the result of making something better (improve) = ________ 6 food that is still a bit raw (cook) = ________ 7 the economic system run for private profit (capital) = ________ 8 to sleep longer than you intended to (sleep) = ________ 9 the area around where you live (neighbour) = ________ 10 somebody that doesn’t smoke any more (smoker) = ________  10 GRAMMAR 1  Underline the correct word(s). Example: The scenery in Switzerland is  / are  fantastic.1 I’d welcome some advices  / advice  on the best way to set up a business.2 You’ll need to bring a pair of   / a  shorts if you want to play football.3 I think we’re on the outskirts  / on an outskirt of Paris at the moment.4 The airline staff was  / were  very helpful when my baggage got lost.5 Politics   is  / are  not something I’m terribly interested in.6 I bought three trousers  / pairs of trousers  in the sales.7 The Shard is the highest building in London made mostly of the glass  / glass .8 Could you pass me a piece of   / a toast, please? 8 2  Complete the sentences with the correct word. whenever whatever whichever whenever however wherever whoeverExample: Whenever  I see roses, I always think of you.1 You’ll find good people and bad people ________ you go in the world.2 Natalie is a freelance producer so she can work for  ________ film company she wants.3 Eat ________ you want – everything is good in this restaurant!4 I’m not tied to any fixed dates – I can go ________ is best for you.5 ________ we choose to get there, by road or air, it’s not going to be cheap.6 ________ I go to when I need help, they’re always busy.   6  2 English File Upper-intermediate Photocopiable © Oxford University Press 2014 NAME CLASS 9 Grammar, Vocabulary, and Pronunciation B ENGLISH FILE Upper-intermediate PRONUNCIATION 6  Underline the stressed syllable in the words in bold. Example: We ex | port  nearly half of what we produce.1 We’re im | por | ting too much of our energy at the moment.2 This is a very mul | ti | cul | tu | ral  area of the city.3 This area has some wonderful local pro | duce  – you must try the cheese.4 The airline company agreed to re | fund  my booking fee.5 There has been a huge in | crease  in the number of takeovers this year. 5 7  Match the words with the same sound. di g ital b u siness c o mpany sl o gan f  a lse imp or t Example: prom o te  slogan  1 pr o fit ________ 2 m u ltinational ________ 3 mer g e ________ 4 dec i sion ________ 5 l au nch ________    5 Pronunciation total 10 Grammar, Vocabulary, and Pronunciation total 50 5  Complete the words in the sentences. Example: A c hain   is a group of shops owned by the same company.1 I recognize that actor. He’s in a TV c  ________ for car insurance.2 I do b  ________ with many different companies, here and abroad.3 Small companies always risk being taken o  ________ by much bigger ones.4 If he isn’t travelling, the CEO will be at the h  ________ office in Berlin.5 If you m  ________ two companies, the one big company will need fewer staff.6 My favourite footballer e  ________ this shampoo, so I can’t resist buying it.7 That advert doesn’t show the truth – it’s very m  ________.8 This store is only one of many b  ________ owned by that chain.9 We need to  e  ________ and move into bigger markets if we want to make more money.10 It’s simple – if we can’t make a p  ________, then we’ll have to shut the shop. 10 Vocabulary total 20  3 English File Upper-intermediate Photocopiable © Oxford University Press 2014 NAME CLASS ENGLISH FILE Upper-intermediate 9 Reading and Writing B solution had to be found if this very powerful advertising medium was to continue to be financially possible for the sponsors.NBC executive Sylvester L. ‘Pat’ Weaver came up with a solution that would work and would also be very favorable to the networks. He introduced the ‘magazine concept’ of television advertising. In this arrangement, the sponsors would purchase blocks of time (typically one to two minutes) in a show rather than be a sponsor for an entire show. (–––– 4 ––––) Like a magazine, the networks would now control the content as no one advertiser would ‘own’ a particular show.By 1960, the magazine concept dominated television advertising, as it has ever since. Instead of relying on audience identification with a specific show, sponsors now spread their messages across the schedule in an effort to reach as many consumers as possible. (–––– 5 ––––)More than 30 years later, online advertising came onto the scene. One major benefit of this type of advertising is the immediate publishing of information and content that is not limited by geography or time. Another is the efficiency of the advertiser’s investment. Online advertising allows for the customization of advertisements, including content and posted websites. Many people find advertisements annoying, complaining that they interrupt their enjoyment of a television programme, for example. But perhaps we should appreciate the long way they have come since the 1920s. A Being able to reach a broader segment of the population proved to be very effective for the sponsors.B This idea would allow a variety of sponsors – up to four was the number imagined – for a show.C This idea was srcinally resisted, but after a bit of experimentation, they found that this method would work well for packaged-goods.D They also handled the creative aspects of the commercials and programs.E But as television gained more popularity and there were more people watching it, the television networks were raising the costs of doing business.F As with radio, these television programs were produced by advertising agencies for their clients, rather than the studios as is common practice currently. Reading total 10 READING Read the article about television advertising. Five sentences have been removed. Which sentence ( A–F ) fits each gap ( 1–5 )? There is one extra sentence you do not need to use. How Television Advertising Started Every day the average person sees 20 minutes of adverts on television or on their computer. But how did this come about? Broadcasting was srcinally developed as a means for companies to sell radios. But once they realized that many households were listening to their radios a significant amount of time every day, organizations started to explore this medium as a way to get their message across to the public. If one has to choose a single event that began the era of radio broadcasting, it would probably be the radio program broadcast by station WEAF in New York City on 28 August 1922. This was a ten-minute advertisement for suburban apartment housing. By Christmas of that year, several other major New York department stores were also running advertisements for their stores.By the late 20s radio advertising had advanced in a dramatic way. It was now dominated by advertising agencies who took control of the schedules by buying the available air time – those valuable minutes and hours during which they could reach the public – and selling it to their customers. (–––– 1 ––––) In fact, they even created entire series that were designed to sell one product or another. These efforts paved the way for the birth of television advertising that took place in later decades.Television advertising didn’t really take hold until the late 1940s. Television was totally new – offering both sound and moving pictures – and the advertising industry moved into this area cautiously because they were not sure what methods would work best to promote their clients’ products on television. Should it still be treated as radio advertising but with pictures thrown in? Or perhaps it was a case of taking an entirely new approach to reach the television audiences in a meaningful and effective manner.After many surveys, the advertising agencies determined that the most effective way to reach consumers with a strong message would be by creating shows that featured a single product or a line of products from a single company. From this idea came the typical television shows of the 1950s, including such titles as Kraft Television Theater   and Colgate Comedy Hour  . (–––– 2 ––––)This practice worked really well for the clients for a while. (–––– 3 ––––) This pressure, connected with the cost of delivering a production through television, forced a massive change in the relationship of all the parties involved. A  4 English File Upper-intermediate Photocopiable © Oxford University Press 2014 NAME CLASS ENGLISH FILE Upper-intermediate 9 Reading and Writing B WRITING Write a report on the following topic: ‘The role of television in modern life’. Write 140–180 words. Include the following information: ã say what you think the role of television in modern life is ã discuss how you think the role of television has changed in recent years ã explain what you think the advantages of television are Writing total 10 Reading and Writing total 20
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