A STUDY ON DIGITAL MARKETING AND ITS IMPACT.PPT

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  • 1. PRESENTED BY: ZIAUL HUSSAIN A STUDY ON DIGITAL MARKETING AND ITS IMPACT ON SALES AT SKYDREAM PVT LTD.
  • 2. INTRODUCTION  DIGITAL MARKETING is the use of digital channels to promote or market products and services to consumers and business.  DIGITAL MARKETING includes Internet marketing techniques.  It also extends to non-internet channels.
  • 3. COMPANY PROFILE SKYDREA M  Skydream Training & Consulting PVT LTD. is a Bangalore based website design and development company.  7 years of Golden experience.  Deals with both B2B clients and B2C.  More design focused company with focus on implementing open source technologies.
  • 4. SERVICES OFFERING  Ad campaigns for IT Companies.  Web Designing.  Web Development.  Creative Content Marketing Services.  Integrated Marketing and Communications Solutions.  Digital Marketing Training.  SEO Services.  SEM Services.  SMM Services.
  • 5. SWOT ANALYSIS STRENGTH Google AdWords Premier Partner. Clients Recommended Company. Competitive Pricing & Quality Work. Strong Technology Competency. WEAKNESS Infrastructure needs development. Popularity in social media should be maximized.
  • 6. Cont… OPPORTUNITIES To create clean, sharp, professional website development services. To create a strong online community with social awareness. New markets could be explored. THREATS Competitors are growing. Cost are building high. Government Regulations.
  • 7. PROJECT PROFILE OBJECTIV ES  To increase the online presence of skydreamconsulting.com.  To increase the sales of various services offered by the company.  To enhance the online reputation of www.skydreamconsulting.com by increasing traffic and coming in 1st page of Google.
  • 8. RESEARCH METHODOLOGY  Type of Research – Descriptive Research.  Sources of Data – Primary Data & Secondary Data.  Sampling Unit – Individuals & Corporate, Existing & Prospective customers.  Sample Size – 50 Individuals & 25 Corporate.  Sampling Technique – Non-Probability Convenience Sampling.  Research instrument – Questionnaire (Same for Individuals & Corporate)  Data Analysis – Descriptive Analysis Technique.
  • 9. FINDINGS  Most of the respondents use internet everyday.  A vast number of audiences are nowadays interested in Digital Marketing.  A majority of the respondents are aware of the services provided by the company.  More than 60% of the consumers feel that there is good service availability at Skydream.  Most of the respondents feel that the Company’s willingness to serve is good.
  • 10. RECOMMENDATIONS  As most of the respondents use internet everyday, I would recommend to put more focus on Digital Marketing rather than Traditional Marketing to market its services.  The Company should put more focus on social networking sites to promote its services as 99% of the respondents use and are aware of social networking sites.  As more than 60% of the customers feel that there is a good service availability, it will give more positive impact on the Company if they further more increase their service availability.  I would recommend using more SEO tools to increase its website traffic and enhance its online reputation.
  • 11. CONCLUSION  Digital Marketing is a very crucial activity in every business organization at recent times. Every services produced within an Industry has to be marketed otherwise it will remain unused which will be of no value and Digital Marketing is the best and new way of selling the product/services faster & better.  There is a vast scope for Digital Marketing and sales in services, as the markets is huge, we can bring new development strategies and other spectrums which will help our clients in gaining what they want from our Company.
  • 12. THANK YOU
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