80482029 Country Notebook of Canada New | Convenience Store

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   “International Marketing Assignment”   By: Ambuj Rai  1   Roll no.: 2010014  Country otebook o! Cana a #$e Country otebook%A &ui e !or 'e(elo)ing a Marketing *lan The Country Notebook Outline (Click  here for more information about the Country Notebook.) ã I. Cultural Analysis ã II. Economic Analysisã III. Market Audit and Competitive Market Analysis ã IV. Preliminary Marketing Plan I. Cultural Analysis writing guideGuideline I.Introduction   writing guide Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Oceanin the west, and northward into the Arctic Ocean. Spanning over . million s!uare ilometres, Canadais the world#s second$largest country %y total area, and its common %order with the &nited States is thelongest land %order in the world.   Canada is a federal state that is governed as a parliamentary democracy and a constitutional monarchy with 'ueen (li)a%eth ** as its head of state. *t is a %ilingual nation with %oth (nglish and +rench as official languages at the federal level. One of the world#s most highly$developed countries, Canada has a diversified economy that is reliant upon its a%undant natural resources and upon trade  particularly with the &nited States, with which Canada has had along and complex relationship. II.Brief discussion of the country’s relevant history writing guide III.Geographical setting writing guide   Canada occupies a ma-or northern portion of North America, sharing the land %orders with the contiguous &nited States to the south and the &S state of Alas a to the northwest. 2    A.Location  writing guide   Canada stretches from the Atlantic Ocean in the east to the Pacific Ocean in the west to the north lies the Arctic Ocean. /y total area 0including its waters1, Canada is the second$largest country in the world, after 2ussia. /y land area alone, Canada ran s fourth. B.Climate  writing guide Average winter and summer high temperatures across Canada vary from region to region. 3inters can  %e harsh in many parts of the country, particularly in the interior and Prairie provinces, which experience a continental climate, where daily average temperatures are near 456 7C 06 7+1, %ut can drop %elow 489 7C0489 7+1 with severe wind chills. *n noncoastal regions, snow can cover the groundfor almost six months of the year, while in parts of the north snow can persist year$round. Coastal /ritish Colum%ia has a temperate climate, with a mild and rainy winter. On the east and west coasts, average high temperatures are generally in the low :9s 7C 0;9s 7+1, while %etween the coasts, the average summer high temperature ranges from :6 to <9 7C 0;; to => 7+1, with temperatures in some interior locations occasionally exceeding 89 7C 0598 7+1. C.Topography  writing guide ?he country lies %etween latitudes 857 and =87N, and longitudes 6:7 and 58573. Since 5:6, Canada has claimed the portion of the Arctic %etween >97and 58573 longitude. Canada is home to the world#s northernmost settlement, Canadian +orces Station Alert, on the northern tip of (llesmere *sland  latitude =:.67N  which lies =5; ilometres 069= mi1 from the North Pole. @uch of the Canadian Arctic is covered %y ice and permafrost. Canada has the longest coastline in the world, with a total length of :9:,9=9 ilometres 05:6,6;9 mi1, additionally, its %order with the &nited States is the world#slongest land %order, stretching over =,=9 ilometres 06,6:9 mi1. IV.Social institutions writing guide A.Family writing guide3  1.The nuclear family Canada#s statistics is %ased on couple families, with or without children, and lone$parent families. 2.The extended family ?he Canadian generally dont follow the concept of extended family 3.Dynamics of the familya. Parental roles ?he Canadian is %ased on concept of couple family, with or without children ,and lone parents b. Marriage and courtship @ost people follow the culture of marriage .Female/male roles (changing or static?) +emale are ta ing more and more parts in various fields in the country B.Education writing guide (ducation in Canada is for the most part provided pu%licly, funded and overseen %y federal,  provincial, and local governments. (ducation is within provincial -urisdiction and the curriculum is overseen %y the province. (ducation in Canada is generally divided into primary education, followed  %y secondary education and post$secondary. 3ithin the provinces under the ministry of education, there are district school %oards administering the educational programs. (ducation is compulsory up to the age of 5> in every province in Canada, except for @anito%a, Ontario and New /runswic , where the compulsory age is 5=. 1.The role of education in society  (lementary, secondary, and post$secondary education in Canada is a provincial responsi%ility and 4
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