3rd European Conference on Social Media (ECSM 2016)

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3rd European Conference on Social Media (ECSM 2016) Caen, France July 2016 Editors: Christine Bernadas Delphine Minchella ISBN: Printed from e-media with permission by: Curran Associates,
3rd European Conference on Social Media (ECSM 2016) Caen, France July 2016 Editors: Christine Bernadas Delphine Minchella ISBN: Printed from e-media with permission by: Curran Associates, Inc. 57 Morehouse Lane Red Hook, NY Some format issues inherent in the e-media version may also appear in this print version. Copyright The Authors, (2016). All Rights Reserved. No reproduction, copy or transmission may be made without written permission from the individual authors. Papers have been double-blind peer reviewed before final submission to the conference. Initially, paper abstracts were read and selected by the conference panel for submission as possible papers for the conference. Many thanks to the reviewers who helped ensure the quality of the full papers. Printed by Curran Associates, Inc. (2016) Published by Academic Conferences and Publishing International Ltd. 33 Wood Lane Sonning Common RG4 9SJ UK Phone: Fax: Additional copies of this publication are available from: Curran Associates, Inc. 57 Morehouse Lane Red Hook, NY USA Phone: Fax: Web: Contents Paper Title Author(s) Page no Preface Committee Biographies v vi x Research Papers Web 2.0 as an Instructional Tool in Teaching Large Classes at FUNAAB, Nigeria Emmanuel Akintona, Uche Odozor, Oluwakemi Fapojuwo and Bolanle Akeredolu Ale 1 Distance Learning: Making Connections Through Social Networking An Investigation into the Role of Social Media Marketing in Organisational Performance Young Adults Construction of Social Identity on Facebook: A Structural Equation Model Social Media and the European Fundamental Rights to Privacy and Data Protection Cultural Perspective on the Motivational Drivers of Engagement With Brand Content on Social Media: A Set of Research Propositions Dose Social Media Influence Business Performance? The Impact of Relational Benefits on Repurchase Intention and WOM Social Media for Knowledge Sharing in Communities of Practice in Higher Education A Social Network Game for Encouraging Girls to Engage in ICT and Entrepreneurship: Findings of the Project MIT MUT Maureen Snow Andrade 9 Bassam Barakat and Nurdilek Dalziel 17 Raheleh Barkhordari and Michael Willemyns 25 Eva Miriam Alexandra Beyvers and Tilman Herbrich Agnieszka Chwialkowska 40 Ilenia Confente, Noelia Sànchez Casado and Federico Brunetti Niall Corcoran and Aidan Duane 56 Natalie Denk, Ulli Röhsner, Bernhard Ertl, Thomas Wernbacher and Alexander Pfeiffer Social Networks and Their Role in Informal Learning Martin Drlik and Ladislav Beranek 71 The 2014 NFL Player Ray Rice Domestic Abuse Case: An Analysis of Factors That Contributed to Tweet Popularity During the Scandal Social Media and Professionalism for Healthcare Professionals Integrating Social Media Into a MOOC: Lessons From the Course on Digital and Social Media Marketing Elina Erzikova, Lisa Gandy, Adrienne Hall and Kara Kuntz Michael J Fox, Benjamin J Savage and Milena Vannahme Rimantas Gatautis and Elena Vitkauskaitė 91 The Role of Social Media for Stakeholder Targeting Sylvia Geyer and Barbara Krumay 100 Digital Friendship on Facebook and Analog Friendship Skills How do you Choose a Friend? Greek Students Friendships in Facebook Social Media Engagement in B2B Business Development Customer Assessment of Brand Valuation and Social Media Panos Kordoutis and Evangelia Kourti 109 Evangelia Kourti, Panos Kordoutis and Anna Madoglou Werner Krings 125 Wioleta Kucharska 134 i Factors Influencing Student Behaviours on Facebook in a Multicultural South African University Monitoring Public Opinion by Measuring the Sentiment of Retweets on Twitter The Implementation of Social Media in an Open Distance Learning Context Marketing Private Higher Education: Social Media s Share of Voice in Online Search Exploring the Relationship Between Imagination and Creation Performance Among Visual arts Learners Under the Blended Learning Model in Taiwan Participatory Culture and Digital Concept at the Favela Museum, Rio de Janeiro, Brazil. Tapping the Power of Social Network Analysis for One Bank Limited Bangladesh Social Network Site Use by Persons with Disabilities: Results from an Italian Study Immigrants Web Communities: Gateways to Social Capital Construction Tweets and Scientific Conferences: The Use Case of the Science 2.0 Conference Revisited Credit Assessment Based on User Generated Content: State of Research Social Media as a Facilitator of Financial Literacy Competencies in e Learning Courses: Contribution of the e Finlit European Project New Paradigm, New Power: The Role of Social Networks and Social Media in Organizations Effectiveness of Online Discussion as a Learning Activity in a Postgraduate Course Vitality as a Life Style Trend in Blogs: A Netnographic Approach Informal Learning Practices Among Academics in Malaysia Michael Kyobe, Chigumira Rumbidzai, Sibanda Sikhumbuza, Deborah Ajumobi and Sikhulile Ndlovu 143 Intzar Ali Lashari and Uffe Kock Wiil 153 Ophillia Ledimo and Nico Martins 162 Daisy S.M. Lee and Regan Lam 168 Kuang Hsia Liu 174 Monica Machado 180 Shareen Mahmud, Nabila Rezwana Mirza and Md. Shazzad Hosain 187 Stefania Manca and Lucia Ferlino 197 Jasmina Maric and Massimiliano Spotti 206 Athanasios Mazarakis, Steffen Lemke and Isabella Peters Aaron Mengelkamp, Sebastian Rohmann and Matthias Schumann Anabela Mesquita, Paula Peres and Luciana Oliveira Morteza Nabi Meybodi, Behrooz Rasuli, and Sirous Alidousti Minoru Nakayama, Amy Leh and Rowena Santiago Virpi Oksman, Elina Järvelä Reijonen, Marketta Puttonen and Kyösti Pennanen Siti Sarah Omar, Siti Sarawati Johar and Zailin Zainal Ariffin Evaluation of Social Networks Dan Ophir and Piotr Wiśniewski Students Digital Footprints: Curation of Online Presences, Privacy and Peer Support Crowdfunding Academic Researchers: The Importance of Academic Social Media Profiles Moving Blended Learning Beyond Learning Management Systems The Role Playing Game Through Social Media in Management Education: Is it Effective? From Crowdsourcing Technology Design to Participatory Design and Back Again! Using Twitter in Higher Education: What are Students Initial Perceptions and Experiences? Nicola Osborne and Louise Connelly 283 Stuart Palmer and Deb Verhoeven 291 Paula Peres and Anabela Mesquita 300 Ivan Pivovarov 308 Jennifer Preece, Carol Boston, Mary Lou Maher, Kazjon Grace, and Tom Yeh Annelies Raes, Britt Adams, Hannelore Montrieux and Tammy Schellens ii Exploring Employees Social Media Engagement and Corporate Reputation of a Malaysian Public Enterprise Social Media and Theatre Pedagogy for the 21C: Arts Based Inquiry in Drama Education Mas Anom Abdul Rashid, Mohd Noor Azman Othman, Mohd Zainuddin Othman and Kalsom Salleh 332 Amy Roberts and Wendy Barber 342 Looking for Tourism Related Information in the Social Vitor Roque and Rui Raposo 349 Media Landscape: an Analysis of Portuguese Tourists Habits Social Media and SMEs: How to Remove the Barriers and Improved Organisational Performance? Exploring the Potential of Open Innovation 2.0 and Web 3.0 for SMEs Teachers and Students Perception of Mobile Technology in Teaching and Learning Sexting & Intimate Relations Online: Identifying how People Construct Emotional Relationships Online and Intimacies Offline. Andrée Roy and Claude Dionne 360 Aelita Skarzauskiene and Maryia Zaitsava 369 Bosede Sotiloye, Helen Bodunde, Alphonsus Adebiyi and Remi Aduradola 379 Esmé Spurling 388 The Net Generation s Perceptions of Digital Activism Louise Stoch and Sumarie Roodt Customer Feedback Analysis: Case of E banking Services Tech Bloggers vs. Tech Journalists in Innovation Journalism Professional Development of Academic Staff in the use of Social Media for Teaching and Learning Designing Adoptable Social e Government for Youth in Tanzania: Issues That Matter Filip Vencovský, Tomáš Bruckner and Lucie Šperková Nirit Weiss Blatt 415 Julie Willems 424 Jim James Yonazi 432 Changing Consumer Culture in The Wake of Web 3.0: Izzal Asnira Zolkepli 440 Mobilizing Online Crowd Competency and Expertise Through Crowdsourcing Engagement PhD Reserach Papers 447 Improving Adolescents Advertising Literacy Through Britt Adams, Tammy Schellens and Martin Valcke 449 Education: The Perceptions of Secondary Education Teachers The Value of Fashion Photography: A New Genre on Athena Choi and Raymond Au 457 Social Media The Interpretation of Social Media: Challenges of Karin Högberg 465 Adopting Social Media in Organizations Social Network in School Projects Zuzana Homanová and Jana Kapounová 473 Effect of Social Media in Building Trust: An Empirical Poornima A S Srikant and K Sathyanarayan 483 Study on Face Book Platform Attitude Formation Towards Enterprise Social Mark Verheyden 493 Software: A Qualitative Study Amongst HR Leaders Master Research Papers 503 Organisational Context and Netiquette: Exploring the Paradox of Control Versus Chaos in Social Media Management Sarah Callinan and Etain Kidney 505 Unfriending, Hiding and Blocking on Facebook Liridona Gashi and Kathrin Knautz 513 iii Cinderella or Big Foot? Analysing Size and Impact of Digital Footprints Modelling User s Location Check ins on Location Based Social Networks Whitney Maxwell and Chia Chi Teng 521 Nijat Nasirov and Songul Albayrak 530 Work in Progress Papers 537 Social Software as Part of Sociomaterial Learning Practice in a Post Graduate Online Course Social Media (SM) Adoption by Small Medium Enterprises (SMEs): Influential Factors in the Context of the King Saudi of Arabia (K.S.A.) Ted Clark 539 Hanaa Namankani 543 iv
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