2-Marketing Research Industry,Research Ethics | Marketing Research | Business

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  2-1 Chapter Two  ãConsumer and industrial goods and services producersãMedia CompaniesãSyndicated servicesãCustom research firms The Marketing Research Industry Members 2-2 Key Terms & Definitions ãield services firmsãSpeciali!ed services firmsã nline and mo#ile trac$ing firmsã%ig Data analytic firmsã ther   2- The Marketing Research Industry Structure Key Terms & Definitions  2-' Top 10 Marketing Research Firms Key Terms & Definitions ()S) *an$ 12'+,./10 rgani!ation ielsen oldings )3)Kantar 4psos5estat 4nc)4nformation *esources6 4nc) 7r#itron 4nc)8fK (S74MS ealth6 4nc)The 9D 8roup6 4nc)4C 4nternational6 4nc) ()S) 2012 *esearch *evenue :;6 in millions<;26,+1)0/2/)'+/0)0'/1)1'.)''')10)021)1/1).1/1)2
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